Leftfield Ent, John Cena ink development deal

The actor and pro wrestler will develop and produce unscripted TV and digital projects with the ITV America-owned company through his Hard Nocks South production banner.
July 13, 2016

Actor and professional wrestler John Cena (pictured) has inked a development deal with Leftfield Entertainment to produce unscripted projects for TV and digital.

Cena and Leftfield are currently developing series set in the worlds of real estate and construction, among other projects. Under the deal, he will exec produce via his Hard Nocks South production banner.

The pact extends the ITV America-owned company’s relationship with the WWE star, who hosted and exec produced the Fox military competition series American Grit with Leftfield Entertainment’s Leftfield Pictures

He is also hosting the 2016 ESPY and Teen Choice Awards and stars in the Ad Council viral video “We Are America.” Cena’s recent acting credits include Judd Apatow’s Trainwreck and Sisters, which starred Tina Fey and Amy Poehler.

“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity and total commitment,” Cena said in a statement. “I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best.”

Leftfield Entertainment recently partnered with Good Morning America co-host Lara Spencer to produced projects through her company Duffkat Media. Last year, the company signed a development deal with Real Housewives star Bethenny Frankel.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.