NBC orders business competition show “Funded”

U.S. commercial broadcaster NBC has ordered the tentatively titled Funded, a business competition series providing entrepreneurs with investment funding, from in-house production arm Universal Television Alternative Studios.
July 13, 2016

U.S. commercial broadcaster NBC has ordered the tentatively titled business competition series Funded from in-house production arm Universal Television Alternative Studios.

The series provides entrepreneurs with investment funding, and sees start-up companies with “revolutionary and disruptive business ideas” paired with one of three business mentors – fashion mogul Tyra Banks (pictured, center), skateboarding entrepreneur Rob Dyrdek (right) and marketing guru Rohan Oza (left) – for the chance to compete for up to a US$1 million investment.

Each episode will see the three mentors selecting from a fresh crop of start-ups to provide them with “priceless business insight.”

Episodes will culminate with the entrepreneurs and their mentors facing a venture capitalist in front of a live studio audience in an attempt to convince them that their company has the potential to become the next great company if they receive the fund’s backing and a $1 million cash infusion. Only one start-up per episode can get funded.

The competition series marks the first project from the recently launched Universal Television Alternative Studios, led by Meredith Ahr.

“Rob, Tyra and Rohan offer a level of business experience and expertise that is priceless to a burgeoning entrepreneur,” said Ahr in a statement. “They are perfectly suited to be at the helm of this series as it sets out to shine a light on extraordinary start-ups, provide invaluable guidance to innovators and give financial backing to the most deserving and revolutionary ideas that will shape our future.”

“We set out to create a highly entertaining show for quality business ideas with innovative entrepreneurs who, with a little bit of guidance and capital, will have explosive growth,” added Dyrdek.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty