As non-fiction producers around the world bank on digital content and platforms, New York-based prodco Atlas Media Corp is the latest to launch a digital arm to develop new multi-platform content.
The expansion will involve hiring on a new dedicated team to develop and produce digital content and manage the company’s digital and social channels, as well as analyzing audience data.
Atlas will launch the first of its digital efforts on August 15 with the multi-platform, pop-culture channel Curious Jack, set to contain six short-form series including 1001 Things You Need to Know, Jack on the Street, 7 Secrets with Myka Fox, Best Proof and more.
To lead the Curious Jack team, Atlas has appointed supervising producer Victor Varnado, who has overseen linear and digital projects for Comedy Central, Nerdist, Legendary Entertainment, Marvel Comics and others.
The company plans to launch several more multi-platform channels over the next year. The second one, set to launch in Q4 2016, will focus on the world of sports and is backed by a group of unnamed venture capitalists. A third channel, set to launch in 2017, will focus on the Hollywood and celebrity space.
“If we’re going to be able to follow our production partners – and audiences – to new distribution platforms over the next few years, it’s crucial that we invest resources now in the digital space,” said Bruce David Klein (pictured), president and EP at Atlas Media, in a statement.
“The Wild West of digital scares off a lot of linear producers, and it’s taken us a bit of time to figure out how to do digital right and how to assemble a team that gets it – but we did it, and we’re ready for a big adventure.”