Gil Formats taps Avichzer-Meiri as distribution head

The content and distribution arm of Israel's Gil Productions has tapped Adva Avichzer-Meiri (pictured) as head of distribution.
July 25, 2016

Tel Aviv-based distributor Gil Formats has elevated Adva Avichzer-Meiri (pictured) to head of distribution, replacing the outgoing Ilanit Hirsch.

The appointment comes as Hirsch, formerly Gil Formats’ VP of marketing and sales, departs the Israeli sales house to become head of programs and acquisition at Keshet Broadcasting, charged with overseeing the production of all original programming and formats acquisition.

Avichzer-Meiri most recently served as Hirsch’s second-in-command for the past year and will now report directly to Gil Formats CEO Assaf Gil.

Avichzer-Meiri first cut her teeth in the television industry at E! Entertainment in Los Angeles before returning to Israel in 2009 to focus on the TV content arena. There, she held both executive and creative titles on such Israeli series as The Voice , One Born Every Minute, 4 Weddings and Living in La La Land.

The Israeli sales firm is focused on the distribution of unscripted content for traditional platforms.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty