Iggy Azalea inks first-look deal with NBCUniversal studios

The rapper (pictured) and her Azalea Street shingle will produce scripted and unscripted programming aimed at millennials with Universal Cable Productions and Wilshire Studios.
August 3, 2016

Australian rapper Iggy Azalea (pictured) and her Azalea Street prodco have signed a first-look deal with NBCUniversal Cable Entertainment-owned studios Universal Cable Productions (UCP) and Wilshire Studios.

Under the deal, the “Fancy” hitmaker will produce content aimed at millennial audiences and based on topics such as social justice, tolerance and empowering young women.

The deal marks the first development agreement to encompass both studios. UCP focuses on scripted content while Wilshire Studios covers unscripted programming.

“Creating television that is reflective of my generation has always been an aspiration of mine,” Azalea said in a statement. “I am incredibly excited to start working on my ideas and am humbled that Universal Cable Productions and Wilshire Studios have given me this once-in-a-lifetime opportunity.”

The deal was brokered by Patrick Hughes of Primary Wave Entertainment, Azalea’s producing partner.

This is not Azalea’s first foray into unscripted TV. Last month, she joined the judging panel for the upcoming eighth season of The X Factor Australia.

Meanwhile, NBCUniversal Cable Entertainment has been boosting its original content capabilities over the past year. In March, the company promoted Dawn Olmstead to executive VP of development for both UCP and Wilshire Studios, and last month Wilshire hired HBO Vice showrunner BJ Levin as senior VP of development.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.