People/Biz

Former Jamie Oliver execs cook up Delightful Media

The newly minted prodco aims to satiate client appetites for food and drink-related digital content. (Pictured: creative director Jonathan Almond)
August 8, 2016

Three former executives from The Jamie Oliver Group have launched what they classify as the first ever food and drink-focused content and production agency.

Created by co-founders Jonathan Almond (pictured) – previously channel manager for Oliver’s Drinks Tube and formerly with FremantleMedia UK, now serving as creative director – and former brand partnership execs for Oliver, Katie Nelson (commercial director) and Steve Cardwell (strategy director), Delightful Media is designed to be a one-stop shop for food and drink-related content, talent and ideas. The agency’s mandate is to meet massive demand for digital campaigns in the food and drink field from brands and publishers by expediently and efficiently producing relevant content.

“With a smaller, leaner, smarter team we’re able to go from brief to shoot in no time at all, at a fraction of the cost,” said Almond in a statement.

“What’s really exciting is we’re launching an offering that is platform agnostic, and can work on behalf of a multitude of names and brands,” added Nelson. “Every idea is perfectly aligned to what the client needs, from talent suggestions to media placement and creative.”

The agency’s offerings cover off the entire content spectrum, from effective creative ideation to distribution strategies and high quality content production across the full range of formats and platforms. The agency also boasts a boutique roster of food and drink talent, including large-scale social influencers and more traditional professionals.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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