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Apploff, Burnett, Fox team up to “Beat Shazam”

Exec producer and Don't Forget the Lyrics creator Jeff Apploff (left) is teaming with The Voice and Survivor exec producer Mark Burnett (right) for an upcoming Fox series that Apploff says will be "one of the most wildly interactive shows ever created."
August 10, 2016

Exec producer and Don’t Forget the Lyrics creator Jeff Apploff (left) is teaming with The Voice  and Survivor exec producer Mark Burnett (right) for an upcoming Fox series that Apploff says will be “one of the most wildly interactive shows ever created.”

Beat Shazam will pit contestants against the popular music identification app in a twist on the “man vs. machine” trope. Following the announcement of the series during Fox TV Group chairman Dana Walden‘s TCA presentation on Monday, Apploff tells realscreen that the series will see teams of two go up against each other in tests of their musical knowledge, and the team left standing will go up against “the greatest musical mind on the planet.”

Shazam was founded in 1999, and the service’s free app has more than 100 million monthly mobile active users.

“Viewers will be able to engage in a very exciting and meaningful way,” adds Apploff. “We are delighted to partner with Fox, Mark Burnett and Shazam Entertainment Limited on this amazing project.”

No launch date has been set for the series.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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