Endemol Shine, Mashable partner on eSports, tech content

Produced by Endemol Shine Beyond USA, four new series and the popular Legends of Gaming will run across Mashable and its various social channels, as well as the Endemol Shine digital network.
August 30, 2016

Endemol Shine Beyond USA has partnered with digital publisher Mashable to distribute four new eSports, science and tech-focused series across their respective digital properties, including websites, social and over-the-top channels.

Also included in the distribution deal is season three of the Endemol Shine-run digital network’s popular competitive gaming series Legends of Gaming, featuring UK gamer Syndicate.

Produced by Endemol Shine Beyond, each series will run across Mashable and its various social and YouTube channels, which, in total, reach an audience of approximately 30 million, according to a joint statement released by the companies. The programming will also be available on the Endemol Shine digital network, via YouTube, DailyMotion, Roku, Amazon Fire and Apple TV.

The first series to launch is the third season of Legends of Gaming, which is set to drop online in Q4 2016. The series brings together top YouTubers in online gaming tournaments, and is based on the Endemol Shine Beyond UK format of the same name.

Initially debuting in 2014, Legends has attracted nearly 70 million views and is the UK’s fastest-growing gaming digital channel, according to Endemol Shine. In addition to the U.S. and UK, the program format has also launched locally in France, Germany, Chile and Brazil.

New programs set to emerge from the partnership are expected to tap Endemol Shine’s expertise in the eSports realm,  as well as Mashable’s focus on the intersection of technology, lifestyle and culture.

The two companies will collaborate to secure brand sponsorships for all five of the series.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.