In a bid to make more inroads internationally, indie prodco Buck Productions has signed with L.A. and New York-based talent shop The Gersh Agency.
The partnership will focus primarily on global production deals for television.
Sean Buckley, Buck CEO (pictured), told realscreen his Toronto, Canada-based company has been courted by talent agencies for sometime, but chose to work with Gersh because the agency isn’t there to “latch on to all the other stuff that you’re doing at any given time in your multitude of different divisions.”
“While Buck is doing reality or scripted, we’re also doing feature films and branded entertainment, and the [other] agencies wanted to be involved across the board, on all fronts, whether or not they were actually ushering in deals for Buck and that just didn’t make any sense to me,” he said.
Gersh, meanwhile, offered up a more bespoke kind of deal — one that Buckley said would see it actively unearth more opportunities for the prodco to expand its silos of content (both quality and quantity), starting with a focus on TV.
The Gersh Agency has put an onus on international TV production of late. It recently hired Darah Wagner as VP, global television media and packaging to oversee the generating and packaging of global television content across scripted, non-scripted, alternative and digital platforms through collaboration with broadcasters, content creators and producers worldwide.
Buckley said that focus made the partnership an ideal fit for Buck, which has a track record of successful unscripted TV properties, including Rich Bride Poor Bride, Keys to the VIP and Project Guatemala.
For Buck, working with Gersh will allow it to not only enhance its presence in both Canada and the U.S., but also substantially increase its deal flow internationally.
But what it really boils down to, said Buckley, is a melding of like-minds.
“Gersh saw in Buck that we are a creative-first content company that is innovative. Our production value is paramount to Buck and we’re constantly creating and executing fantastic content and Gersh, quite honestly, has the same kind of culture. They’re innovative, well-connected and known for exceptional work,” he said.
The deal with Gersh comes on the heels of Buck Productions signing a 40-hour original programming deal with U.S. cable net Reelz for its 2017/18 lineup, and becoming the official video content provider for Hardwired Marketing Group. Both deals allow the company to not only continue to bolster its unscripted catalog, but also its portfolio of branded content and commercials.