Global online-deal-making tool for TV rights TRX (The RightsXchange) has appointed Juliette Squair as deputy CEO. The former Audio Network chief strategy officer joins the Dial Square 86 Limited-owned startup following its recent completion of a US$6.9 million funding round that included investment from Sky and Channel 4.
Squair, who is an existing TRX advisory board member, brings more than ten years of startup experience, having led Audio Network from a small startup to an established global music brand. She joined Audio Network in 2002 to spearhead its growth and profile within the broadcast industry. Squair also boasts a broad background in the television production industry with experience at broadcasters including C4, BBC and ITV.
At TRX, Squair will work alongside CEO Matthew Frank, with a focus on global marketing and the management of rights buyers coming to the site.
“[Squair] brings with her the perfect blend of relevant experience in taking a startup from infancy to maturity together with passion and enthusiasm for TRX. I know she will have a huge positive impact as we continue to rollout the TRX system to buyers and sellers around the world,” said Frank in a statement.
TRX, which seeks to make program distribution faster and easier while opening up the TV rights market to all buyers and delivering extra value to rights holders, is currently in its beta phase and operational in Asia and Central and Eastern Europe. The platform provides TV rights buyers and sellers globally with an online platform to connect and complete licensing deals, allowing distributors to reach buyers in new international markets, who are then able to access British, American and other TV rights that were difficult to obtain beforehand.
TRX has already curated more than 5,000 hours of content. It expects to have more than 10,000 hours of content available to buyers ahead of MIPCOM 2016 from leading distributors and spanning a range of genres. Rights holders currently making content available on TRX include Sky Vision, Discovery Communications, All3Media International, Hat Trick International and Sesame Workshop.