People/Biz

A+E Networks ups Amanda Hill to chief marketing role

Based in New York, Hill (pictured) is responsible for managing marketing in support of expanding the media co's portfolio of brands and businesses across platforms, from linear television to direct-to-consumer to OTT and digital.
September 12, 2016

A+E Networks has upped Amanda Hill to the role of chief marketing officer just 14 months after she first joined the company as lead creative on the international team.

Based in New York, Hill (pictured) is now responsible for managing marketing in support of expanding the media co’s portfolio of brands and businesses across platforms, from linear television to direct-to-consumer to OTT and digital.

She reports to Nancy Dubuc, A+E Networks’ CEO who, in a statement, called the newly minted marketing exec “a game changer” in terms of bolstering the company’s creative acumen around the world.

Hill previously oversaw A+E’s international marketing, communications and programming teams as chief creative officer for that division.

Prior to joining the company, she served as chief brands officer for BBC Worldwide. During her tenure there, Hill developed the overarching brand strategy for all of BBCWW’s businesses and formats. She also developed and oversaw the factual entertainment brand, BBC Earth. In addition, she led global launches of three new genre-brands, plus the current portfolio of fourteen brands including Dancing With the StarsTop Gear and Doctor Who.

 

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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