A+E Networks has upped Amanda Hill to the role of chief marketing officer just 14 months after she first joined the company as lead creative on the international team.
Based in New York, Hill (pictured) is now responsible for managing marketing in support of expanding the media co’s portfolio of brands and businesses across platforms, from linear television to direct-to-consumer to OTT and digital.
She reports to Nancy Dubuc, A+E Networks’ CEO who, in a statement, called the newly minted marketing exec “a game changer” in terms of bolstering the company’s creative acumen around the world.
Hill previously oversaw A+E’s international marketing, communications and programming teams as chief creative officer for that division.
Prior to joining the company, she served as chief brands officer for BBC Worldwide. During her tenure there, Hill developed the overarching brand strategy for all of BBCWW’s businesses and formats. She also developed and oversaw the factual entertainment brand, BBC Earth. In addition, she led global launches of three new genre-brands, plus the current portfolio of fourteen brands including Dancing With the Stars, Top Gear and Doctor Who.