Food Network has moved into Mexico. The Scripps Networks Interactive channel launched earlier in September on the subscription TV service Totalplay, a Mexican fiber optic network provider.
The move comes as Mexico continues to grow its reputation as one of the largest, fastest growing and more promising markets for both linear and digital content. To that end, Scripps will look to infuse itself with Mexican influence through local programming, said Eduardo Hauser, managing director, Latin America and the Caribbean, Scripps Networks Interactive.
Food Network will also bring its global culinary content to the Mexican viewers, including a roster of series that includes Cutthroat Kitchen, hosted by Alton Brown (pictured); Diners, Drive-Ins and Dives, hosted by Guy Fieri; and cooking competition Chopped .
Hugo Adrián Hernández, director of content acquisition for Totalplay, added that Food Network will provide a new entertainment experience for its customers and enhance its TV offering.
According to eMarketer, Mexico leads Latin America in pay TV subscriptions, with 19.1 million in Q3 2015, accounting for almost a quarter of all Latin American pay TV subscriptions. The survey notes that while the rest of the world is trending towards cord-cutting in favor of OTT services such as Netflix, Latin American countries are increasingly investing in pay TV.
Food Network first launched in Latin America, which is one of the biggest and fastest growing digital markets in the world, in Brazil in 2014, growing its reach across the region throughout 2015.