People/Biz

Kevin MacLellan’s NBCU leadership role expanded

The former chair of NBCUniversal International now holds the title of chair, global distribution and international, with oversight of domestic TV and new media sales in addition to his current responsibilities.
September 19, 2016

Kevin MacLellan‘s¬†leadership role at NBCUniversal has been expanded.

As part of an organizational announcement made by NBCUniversal CEO Steve Burke¬†earlier this month, MacLellan, who was formerly chair, NBCUniversal International, will now be chair, global distribution and international. His remit now includes oversight of domestic TV and new media sales (which are led by Frances Manfredi, president, cable & new media distribution, NBCUniversal), in addition to his current responsibility of leading NBCU’s international business.

MacLellan has served as chair of NBCU International since 2013 where he is tasked with managing day-to-day operations and international expansion for NBCUniversal’s businesses outside of North America, focusing on increasing non-U.S. revenues and driving business growth. He oversaw the launch of Hayu, a reality-focused SVOD service, in March 2016 in the UK, Ireland and Australia, in a bid to increase NBCU’s direct-to-consumer initiatives,

MacLellan’s newly-expanded role is geared to further NBCU International’s aim to be more nimble in responding to the evolving media landscape with increased synergies across the broad international portfolio. He will still be based in London.

MacLellan will act as chair of the upcoming Royal Television Society London Conference on Tuesday, Sept. 27, at which Burke will deliver the conference keynote.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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