MIP has landed in China for the first time ever with the launch of MIP China Hangzhou.
Organized in partnership with the official representative for MIPTV/MIPCOM in China, China Media Management Inc, and Zhejiang MegaMedia, the organizer of the Zhejiang Provincial pavilion at the MIP markets in Cannes, the new event aims to foster content development between Chinese and international production companies. It’s also been designed to offer an intensive educational forum for Chinese media professionals to learn more about international TV markets and trends.
“Cross-border content development is more than ever a strategic choice for entertainment production companies looking to capture local and global audiences,” said Paul Zilk, chief executive of MIPTV/MIPCOM organizer Reed Midem, in a statement.
The event will comprise two formats. Firstly, the Partnership Forum will gather top executives from up to 40 international TV production and distribution companies with 40 senior-level Chinese media executives for one-on-one meetings focused on forging partnerships for global content development and production. Forum attendees will also have the chance to visit production studios based in and around Hangzhou, a significant production and media center in China, which houses media companies like Alibaba and Huac TV & Film.
The second format will encompass a professional training conference that will share best practices for creating international TV, as well as exploring content development in new entertainment sectors like online video and virtual reality.
MIP China Hangzhou will take place from May 23 to 25 2017 in Hangzhou, the lakeside city where the G20 Summit was held in September 2016. The conference is expected to see 150 delegates attend.