Publishing giant Time Inc. has launched a dedicated VR platform as an extension of its Life brand.
Life VR features storytelling and houses all VR content from Time’s global brands. Currently, it includes immersive experiences Defying the Nazis, the VR companion to the new Ken Burns‘ PBS doc Defying the Nazis: The Sharps’ War (pictured); Fast Ride from The Drive, which puts people in the cockpit of the Mazda 787 race car; and “Lumen,” a non-linear interactive experience that helps users to de-stress by taking them on a journey through a bioluminescent forest.
“Life VR elevates Time Inc.’s iconic storytelling capabilities to new levels, creating powerful engagements and immersive experiences for our audiences, showing them the world in a whole new way,” said Chris Hercik, SVP of content and creative with The Foundry, Time’s content studio, in a statement. “Virtual reality is an exciting new tool in content creation that allows Time Inc. to push the boundaries of this leading-edge technology as an entertainment and news medium in both creative development and methods of distribution.”
Life VR will be available as a free standalone app for iOS and Android, with its programming accessible on all channels where VR is available, including a dedicated mobile app for Cardboard, HTC Vive, Oculus Rift and Samsug Gear VR powered by Oculus. A 360-degree video will also be available on desktop and mobile web across Time websites and at Time.com/LifeVR and TheDrive.com, which serves as a precursor to an overarching 360-degree video initiative from Time set to launch formally later in the fall.
The platform isn’t Time’s first foray into VR. It previously bowed fashion mag InStyle‘s first VR experience in October 2015, which featured a three-minute tour of a cover shoot starring Drew Barrymore, as well as a number of VR experiences around the Sports Illustrated‘s swimsuit edition, that took viewers inside the photo shoots of former cover models on location.