Barcroft Media has been busy. Not only has the factual content company just launched a new YouTube Channel dedicated to the world of animals, it’s also signed an exclusive agreement with Drive Media Rights, the new distribution arm of production-finding agency Drive, which will see it distribute over 1000 of Barcroft’s short-form films.
Barcroft Animals will feature real-life animal stories from around the world, the genre being something of a strength for the company; six of the top 10 most popular films of all time on Bancroft Animal’s parent channel, Barcroft TV, are animal stories. The Barcroft production team will also deliver six original series from launch, which constitutes a departure from its previous channel content strategies.
The series included in the channel’s launch schedule are: Safari Live, a live video-streaming series featuring real-time coverage of incredible animals in their natural environment; Beast Buddies, which explores the world of people obsessed with animals; Snapped! will deliver gripping moments of wild animal action caught on camera for the first time; Dog Dynasty (6×8) features the world’s biggest pit bull, Hulk, and follows his owner Marlon as he runs dog protection business Dark Dynasty K9; Wild Rescue is a docs-series featuring inspiring stories shot by fearless vests and wildlife rangers around the world; and Cute as Fluff features stories about cute baby animals.
“Launching with a collection of serialized digital content on our new channel, Barcroft Animals gives us the opportunity to build brands and incubate whole video series in the digital space before taking them to linear broadcast,” said Barcroft Media CEO Sam Barcroft in a statement.
Meanwhile, Barcroft also recently inked a distribution deal that will see sales agency Drive distribute through its new distribution arm over 1000 Barcroft short form films. Barcroft’s content catalogue, which portrays “the amazing side of life”, sits within 11 distinct content strands, including “Born Different,” “Beast Buddies” and “Snapped in the Wild.” Drive will be distributing the content in a number of formats, including short-form series, long-form TV programs and clips, with a focus on distribution to linear TV networks. It will also collaborate with Barcroft’s in-house team on distributing the content to new digital platforms.
Drive will also be showcasing the full Barcroft content catalogue at MIPCOM 2016.
“This agreement is a great example of the new models we are looking to embrace with our distribution business,” said Ben Barrett, Drive co-founder, in a statement.
Drive’s deal with Barcroft follows its first sales announcement with Netflix, through which it acquired Ronachan Films-produced documentary First Contact: Lost Tribe of the Amazon.