Scripps Networks Interactive is set to stream content from many of its top-tier channels live and on-demand with AT&T. The two companies have inked a multi-year, multi-platform distribution deal of Scripps’ channels for DirecTV and AT&T U-verse customers. The agreement includes programming from HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.
Scripps and AT&T also agreed on expanded digital rights to include the networks on DirecTV Now and DirecTV Freeview streaming service when they launch later in 2016.
DirecTV Now is set to launch in Q4 2016 and will offer users access to over 100 channels, including live and on-demand programming.