American broadcaster Smithsonian Channel has marked its international expansion with the launch of a linear network on Singapore’s StarHub TV.
Available on StarHub TV’s Education Basic HD Upsize package, the high-definition channel will also offer select content on Smithsonian Channel on Demand HD.
The channel’s launch marks the next step in Smithsonian’s strategy to bring the brand and its award-winning programming to audiences outside of North America.
“At the end of 2013, we launched the channel in Canada and this was the next opportunity that presented itself to expand internationally,” Smithsonian Channel president Tom Hayden (pictured) tells realscreen. “Partnering with a leading company like StarHub provides us with a strong foothold in the Asian market.”
Singapore’s population serves as a “good fit” for the channel’s target demographic, Hayden noted. The well-developed television market will allow for Smithsonian’s educational and entertainment programming to resonate.
“Additionally, the prevalence of English in Singapore makes the country a logical place to start,” he added.
The Asian channel is expected to expand awareness and secure carriage agreements with additional operators throughout the region. It is hoped to be the first of many international launches for Smithsonian.
StarHub offers a range of information, communications and entertainment services for both consumer and corporate markets. The firm also manages a nationwide network that delivers multi-channel pay-TV services, including HDTV, Internet TV and on-demand services.