MTV is officially in the documentary game. The network is launching a brand new documentary division, “MTV Docs,” which is dedicated to filmmaking that captures the artists and audiences that inspire MTV.
Creating the division was a natural way for MTV to satiate its audience’s curiosity and its appetite for thought-provoking content that challenges them and expands their world view, Michael Klein, MTV’s EVP of original content, told realscreen in an email. He added that like all things MTV, music, in one way or another, will be behind the content MTV’s new doc division creates,
“We are looking for stories that will immerse our audience in worlds that are unexpected, and stories that challenge and celebrate our differences, but the connective tissue in everything we do has to be music — its influence, its inspiration, its most vital artists.”
To launch MTV Docs, the network will be premiering the film Prescription For Change: Ending America’s Opioid Crisis on Oct. 11, a one-hour documentary film tackling America’s opioid addiction epidemic.
The centerpiece of the film is a frank conversation between Grammy Award-winning artist Macklemore and U.S. President Barack Obama, wherein the pair openly share their own experiences with substance abuse and discuss the scourge and stigma of addiction. The film also highlights the societal forces that have contributed to the crisis by following the stories of three young women in recovery.
The world premiere of the documentary, which is executive produced by Macklemore, will take place at the White House, in conjunction with its South by South Lawn festival. Macklemore, along with National Drug Control Policy Director Michael Botticelli and other guests will take part in a Q&A moderated by MTV News senior political correspondent Ana Marie Cox following the screening. It will be live-streamed by MTV News and the White House’s website.
On top of Prescription for Change, newly-minted MTV Docs has two other projects in the pipeline: Transformation, a film on transgender youth in Los Angeles , and a film executive produced by music artist Diplo that chronicles electronic music band Major Lazer’s (composed of record producer Diplo, Jillionaire, and Walshy Fire) historic concert in Havana earlier this year. As the network’s audience exists on a number of platforms, the doc division will engage MTV fans with content experiences that are relevant to them on each specific platform, said Klein.
Prescription For Change: Ending America’s Opioid Crisis is produced by MTV Docs and Punched In The Head Productions.