Former Universal Television president Bela Bajaria has been named VP of content at streaming giant Netflix, effective Nov. 1.
In the new role, Bajaria will lead the team focused on TV and film licensing from major U.S. studios, as well as copros with U.S. networks. She will also oversee a new team tasked with developing original unscripted programs and report directly to chief content officer Ted Sarandos.
Bajaria joins the global SVOD after a five-year stint at the helm of Universal, where she oversaw creative programming for the studio, producing such Netflix Original scripted series as Master of None and Unbreakable Kimmy Schmidt, as well as the forthcoming Gypsy.
Prior to this, she served simultaneously as SVP of cable programming for CBS TV Studios and VP of movies and miniseries for CBS Network.
Bajaria has also held the post of president for the Hollywood Radio & Television Society and is an executive board member of the Television Academy.
Bajaria’s appointment comes at a time when Netflix is looking to update its industry content licensing practices to better serve global consumers, while directing spending away from traditional licensing into copro and development partnerships with studios and networks.
“Bela is a great creative television executive with broad experience and deep industry relationships,” said Sarandos in a statement. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”