People/Biz

Former Universal boss Bela Bajaria joins Netflix

Former Universal Television president Bela Bajaria has been named VP of content at streaming giant Netflix, effective Nov. 1. In the new role, Bajaria will lead the team focused on TV ...
October 5, 2016

Former Universal Television president Bela Bajaria has been named VP of content at streaming giant Netflix, effective Nov. 1.

In the new role, Bajaria will lead the team focused on TV and film licensing from major U.S. studios, as well as copros with U.S. networks. She will also oversee a new team tasked with developing original unscripted programs and report directly to chief content officer Ted Sarandos.

Bajaria joins the global SVOD after a five-year stint at the helm of Universal, where she oversaw creative programming for the studio, producing such Netflix Original scripted series as Master of None and Unbreakable Kimmy Schmidt, as well as the forthcoming Gypsy.

Prior to this, she served simultaneously as SVP of cable programming for CBS TV Studios and VP of movies and miniseries for CBS Network.

Bajaria has also held the post of president for the Hollywood Radio & Television Society and is an executive board member of the Television Academy.

Bajaria’s appointment comes at a time when Netflix is looking to update its industry content licensing practices to better serve global consumers, while directing spending away from traditional licensing into copro and development partnerships with studios and networks.

“Bela is a great creative television executive with broad experience and deep industry relationships,” said Sarandos¬†in a statement. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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