U.S. net NBC has commissioned inspirational reality series Give from New York-headquartered Bungalow Media + Entertainment.
Produced in association with Litton Entertainment, Intrepid and Unite4:Good, the feel-good series will detail the world of philanthropy through stories of small charities making a big impact. The series will feature Jenna Bush Hager (pictured), NBC News correspondent and founder UNICEF’s Next Generation; actor and producer Blair Underwood; and a variety of philanthropists from the entertainment, business and sports worlds.
Each episode of the series will provide an undercover celebrity ambassador with a package to assist two charities in meeting their objectives of using innovation to change their surrounding communities and the world at large.
Following each visit, the star ambassadors will return for a surprise visit to reveal their true identities and intentions, and based on what they saw, will make a major donation that will enable the charities to do exponentially more good.
Give will air as part of NBC’s three-hour ‘The More You Know’ Saturday programming block, which looks to share inspiring stories about the environment, social change, health and wellness, and community engagement.
The series was created by Gary Reeves and is exec produced by Robert Friedman and Kate Kenny for Bungalow Media + Entertainment; Blair Underwood and Gary Reeves for Intrepid; Anthony Melikhov, Chad Warren and Maria Simone for Unite4: Good; and Dave Morgan and Peter Sniderman for Litton Entertainment.
“Give is a unique opportunity to combine the best of fun, educational and informational entertainment with access to witnessing our favorite celebrities doing good deeds,” said Bungalow Media + Entertainment CEO Robert Friedman in a statement.
“Give inspires and encourages people of all ages to reach out and positively affect the lives of others, as a lifestyle choice,” added Underwood. “We now live in an age where philanthropy is ‘authentically’ cool and though the millennial generation is leading the way, Give captures the urgency of now and the changing tide of our generation to impact the lives of us all.”