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Primary Wave names Jeff Gaspin as boss

Indie prodco and talent shop Primary Wave Entertainment has acquired Gaspin Media and named veteran media executive Jeff Gaspin as president as it looks to bolster original content production across platforms. Gaspin ...
October 7, 2016

Indie prodco and talent shop Primary Wave Entertainment has acquired Gaspin Media and named veteran media executive Jeff Gaspin as president as it looks to bolster original content production across platforms.

Gaspin (pictured), whose breakout hit Behind the Music on VH1 was twice nominated for a Primetime Emmy in 2000 and 2001, will also serve as a member of Primary Wave’s management board, according to David Guillod and Lawrence Mestel, company founders and co-CEOs.

Gaspin’s appointment is effective immediately and he will be based out of the company’s Los Angeles office.

Gaspin Media is a production and consulting company formed in 2012. Its nonfiction projects include the game show reboot To Tell the Truth on ABC, the comedy competition First Impressions with Dana Carvey for USA, A&E’s  Fit to Fat to Fit and Match Made in Heaven on WEtv. Gaspin will continue to serve as executive producer on all Gaspin titles.

Among the company’s clients are AETN Networks, Clear Channel Communications, Discovery Networks, ITV Studios, and Pilgrim Studios.

As president of Primary Wave, Gaspin will lead the expansion of original content across television and digital platforms. In that role, he’ll oversee a combined television series portfolio of unscripted and scripted programming across genres, including CeeLo Green’s The Good Life  on TBS. Gaspin will also develop and produce programming and oversee cross-platform distribution opportunities for all content.

“My principal focus will be to build the company’s television and digital assets, which includes delivering world-class content to platforms across the globe. Since content, both traditional and digital, is in such high demand all over the world, I can’t think of a more exciting way to spend the next phase of my career,” Gaspin said in a statement.

Guillod and Mestel added that more executive appointments are expected as the company continues to build its original content slate.

Gaspin’s resume includes serving as chair of NBC Universal Television, where he was responsible for the company’s entertainment television portfolio, spanning NBC Entertainment, Telemundo, USA Network, SyFy, Bravo and Oxygen. He was behind the aquisition of The Voice  and is credited with spearheading NBC’s move into online video, including the formation of U.S.-based SVOD Hulu.

He earlier brought reality hits such as Queer Eye for the Straight Guy and Project Runway to Bravo and, as head of alternative programming at NBC, developed The Apprentice, The Biggest Loser and Deal or No Deal?.

In 2014, he launched TAPP, an over-the-top subscription platform connecting niche personalities with their super fans. Gaspin serves as chair of TAPP.

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