ABC has given the greenlight to The Toy Box, an all-ages competition format focused on children’s toys and their inventors, and hosted by Modern Family‘s Eric Stonestreet.
Co-developed with Hudsun Media and Electus, the series is set to bow during the 2016-17 season on the ABC Television Network. It will be distributed internationally by Electus International.
Each episode of the new series will feature expert toy inventors from around the world as they compete in front of a judging panel made up of kids for the opportunity to present their creations in the season finale. The winner of the final episode wins the the opportunity to bring their creation to market, with marketing, design and manufacturing support from Mattel. The winning toy design will be available for purchase at retail as the season finale airs.
“The Toy Box is a unique and broadly appealing take on the popular competition-style television format, and we believe it will capture the imagination of viewers of all ages,” said Robert Mills, SVP of alternative series, specials & late night at ABC, in a statement.
The series represents the first major production project from Mattel Creations, the toy giant’s centralized theatrical, television and digital content division created earlier this year.