CBS Television Studios is launching an unscripted programming division headed up by reality producer and exec Ghen Maynard.
The Survivor, Big Brother and Amazing Race veteran will oversee unscripted development in the newly created role of senior executive VP, alternative programming, reporting to CBS Studios president David Stapf.
The division’s roster includes Carpool Karaoke, which started out as a segment on The Late Late Show with James Corden before being spun off into a series for Apple Music, as well as Drop the Mic for TBS, another series adapted from a Late Late Show segment. Both are produced by Fulwell 73.
Networks are putting greater focus on investing in and owning unscripted content that can be produced in-house and shopped globally. In June, NBC Entertainment formed Universal Television Alternative Studios to produce unscripted for NBC and other broadcast and cable nets.
Similar to NBC’s new division, CBS’ unscripted studio will produce content for broadcast and cable networks, streaming services and digital platforms.
“Ghen has an outstanding track record in the unscripted arena, having developed some of reality television’s biggest hits,” Stapf said in a statement. “His creative instincts and strong relationships within the alternative community will be key as we grow our roster of unscripted hits and new formats.”
The move marks a return to CBS for Maynard, who previously developed and launched four of reality television’s longest-running hits: Survivor, Big Brother, The Amazing Race and America’s Next Top Model.
He led the network’s reality programming from 2000 to 2004 and served as exec VP, alternative programming and entertainment content for new media for the CBS Paramount Network Television Group from 2006 to 2008. In between he worked in primetime development at NBC Entertainment.
Recently, Maynard has independently produced pilots and series and consulted on projects for networks and production companies including AMC, CBS, The CW, TNT and UPtv.