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Endemol Shine, SI team on Everest VR experience

Endemol Shine Beyond USA, the digital division of Endemol Shine North America, has partnered with Time Inc.’s Sports Illustrated to develop a virtual reality docuseries following four climbers’ ascent of ...
October 12, 2016

Endemol Shine Beyond USA, the digital division of Endemol Shine North America, has partnered with Time Inc.’s Sports Illustrated to develop a virtual reality docuseries following four climbers’ ascent of Mt. Everest.

Capturing EverestĀ will feature as a multi-part, multi-platform production and will offer first-person climbing views by following six-time Everest summiteer Garrett Madison as he leads a team of four climbers the 29,035 feet up Earth’s highest mountain.

The team of four will include three-time Everest summiteer climbers Brent Bishop; Jeff Glasbrenner, the first American amputee to summit Everest; cancer survivor Lisa White; and Nick Perks, who aims to climb Everest in memory of his late father. Filmed over a two-month span, the experience will shadow the climbers through Kathmandu, Nepal, as they make their way to Everest Base Camp and, ultimately, to the summit.

With specialized cameras affixed to three-millimeter zip lines and body harnesses, mountaineers pulled them across the mountainous landscape with motorized fishing poles. Cameras were also rigged to climbers so viewers could feel first-hand what it’s like to walk on thin suspension bridges and ladders above thousand-foot gorges.

The experience will mark the first complete ascent of Everest in VR and is slated to premiere in early 2017 on Time’s latest digital platform Life VR and SI.com in 360-degree video.

Sports Illustrated will also feature coverage of the climb across its print and digital properties.

Life VR, an extension of the historic Life brand, serves as Time Inc.’s dedicated VR platform featuring next-level storytelling from across the company’s global titles.

“Attacking the world’s highest summit seemed like the perfect place to go with our new VR initiative, and by partnering with Endemol Shine and adding in the world-class storytellers from Sports Illustrated, I think we have something truly special and unique to offer our audience,” said Mia Tramz, managing editor of Life VR, in a statement.

 

 

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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