NBC has commissioned a new reality singing competition series that will scour the internet and social media for the industry’s next singing sensation.
The Stream will offer individuals the ability to upload videos of themselves singing to the program’s online platform, where it will become instantly available to the public to view and share their favorite artists.
The top 100 most-streamed musicians will then be invited to a showcase their talents in front of a panel of music industry titans. The judges will then select 30 artists who they will work closely with for one week, who will then choose and sign their three favorite artists.
After inking each artist, they will compete in weekly elimination-style performances, where the number of streams will determine who stays and who departs. The winner will be the most-streamed artist as chosen by the public.
The series, which is based on a Norwegian format of the same name, is produced by Universal Television Alternative Studio in association with Monster, TV2, Nordic World and Little Hill.
The deal was negotiated by Steve Wohl of Paradigm Talent Agency.
“The Stream brilliantly uses technology and social media to draw music lovers in and make them a part of the process,” said Paul Telegdy, NBC Entertainment’s president of alternative and reality group, in a statement. “We’re excited to discover talent in this modern way and connect the best artists with the industry’s top star makers.”