Israeli producer-distributor Armoza Formats has sent fact-ent series Marry Me Now to London-based prodco Chalkboard TV.
The deal marks the ninth territory to have acquired the rights to the docureality format following its January launch at NATPE. It has already been acquired by France, Germany, Italy, South Africa, Belgium and China.
Coproduced by Armoza and Zipi Rozenblum, each episode of the hour-long series follows a different woman as she secretly prepares for a wedding without her partner’s knowledge and then makes a surprise proposal.
Elsewhere, Armoza has partnered with Ukraine’s Film.UA Group, one of largest Eastern European media groups in advanced technology for virtual and augmented reality.
Under the agreement, both organizations will co-develop content with VR and AR capabilities. Armoza will handle distribution of all content, while Film.UA will produce for the Russian and Ukrainian regions.
“We pride ourselves on bringing fresh, innovative and creative shows to the market, and strongly believe that joining forces with Film.UA Group will bring together our complementary expertise and enable us to take this one step further,” added Armoza Formats CEO Avi Armoza.