IAC’s multimedia entertainment studio Electus has teamed up with The CW and comedic actor Terry Crews (pictured) to save Christmas.
Terry Crews Saves Christmas, a week-long holiday-themed special will premiere on The CW on Dec. 20. Each episode will follow Crews as he visits a hopeless holiday enthusiasts and gives them a crash course on how do properly celebrate Christmas. Crews will lead a team of food, beverage and design experts who will intervene and offer up tips and tricks to create a Christmas that friends and family will remember for years to come.
Five on-hour episodes will air on consecutive nights on The CW leading up to Christmas. The series is produced by Tim Warren (Bar Rescue) and Christopher Grant, Drew Buckley, Justin Dudek and Max Levenson of Electus. The partnership with Crews was negotiated by Brad Slater of WME and Troy Zien of 3Arts. Electus International will be selling the finished tape and format at MIPCOM.