Formats

NBCU Int’l Formats takes ABC Int’l’s “The Real Celebrity”

NBCUniversal International Formats has acquired the Asian rights to Japanese quiz show Who Is The Real Celebrity from ABC International, the format sales division of Asahi Broadcasting Corporation. The Japanese comedic ...
October 18, 2016

NBCUniversal International Formats has acquired the Asian rights to Japanese quiz show Who Is The Real Celebrity from ABC International, the format sales division of Asahi Broadcasting Corporation.

The Japanese comedic game show features opposing teams of celebrities taking on a series of challenges that test their five senses in order to establish whether or not they are authentic personalities.

From recognizing a pricey bottle of fine wine to identifying an expensive instrument, contestants must make the correct selection to win validation as a real celebrity.

Who Is The Real Celebrity is one of the highest rated shows in a prime time-slot in the competitive Japanese market,” said Shusaku Inoue, MD of ABC International, in a statement. “With its reputation and connections, we have confidence that NBCUniversal International Formats will make this format travel successfully throughout Asia.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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