CBS has commissioned Lionsgate to produce a live action game show series based on renowned mobile gaming franchise “Candy Crush Saga.”
Created and exec produced by Matt Kunitz, the hour-long Candy Crush series will see teams of two physically competing on enormous interactive game boards that feature next-generation technology for the chance to be crowned “Candy Crush” champions.
A series host will be announced at a later date.
Pulse Creative will produce the series in association with Lionsgate Television, CBS Television Studios and game creator King.
Kunitz, Peter Levin, Russell Binder, Nicki Sheard, VP Brand at King, and Sebastian Knutsson – King’s chief creative officer and “Candy Crush Saga” creator –serve as executive producers.
CBS Television Distribution will handle domestic distribution while Lionsgate will distribute internationally.
Peter Levin, Lionsgate’s president of interactive ventures and games and executive producer on the series, worked with Striker Entertainment’s Russell Binder, King’s licensing agent in the U.S., to facilitate licensing “Candy Crush” IP for the television series.
Launched in 2012, the game sees players matching colorful candies in combinations of three or more to win points, defeat obstacles and progress through more than 2,000 levels. An estimated 18 billion game rounds of Candy Crush Saga and sister title Candy Crush Soda Saga are played every month globally.
“We are huge fans of ‘Candy Crush’ and, like so many others, we know the ‘rush’ of advancing to the next level of the game,” said CBS Entertainment president Glenn Geller in a statement. “We’re excited to work with Lionsgate and King to adapt one of the world’s most popular and entertaining game franchises for television and make it available to its massive, passionate fan base who can watch and play along at home.”
“We instantly knew it would make an incredibly visual, physical and fun TV program,” added Kevin Beggs, chair of Lionsgate Television Group. “We’re very happy to have Matt shepherding the production as we partner with the team at King on this series with the tremendous second-screen potential.”