Award-winning Stockholm-based video news service Newstag has plans to launch a business-to-business news service designed to offer publishers and telecommunications companies bespoke, broadcast-quality ready-to-air news programs.
Announced at MIPCOM 2016, the ‘newsreel’ will offer tailored news bulletins using professionally-produced video content that’s curated by audiences. The service will use big data and machine learning to target top quality news programs to select the interests of viewers in any geographic market or demography.
Newstag co-founder Henrik Eklund (pictured, left) said in a statement that allowing the crowd to curate the news agenda enables audiences around the world to build a picture of themselves through what they choose to watch and share.
“By creating packages that reflect these concerns and interests, we put individuals in control of the news they consume,” he continued. “This will create more democratic news programming that has greater relevance for viewers, both on a global and local level.”
Content providers such as publishers and telcos stand to benefit from the service as much as consumers; the production costs involved are a fraction of the traditional price involved in producing news programming without any loss of relevance or quality. The result is a sustainable solution to providers who are looking for new content but are unable to fund their own news operation. To newsrooms, the service affords the ability to allocate resources to professional journalism instead of overheads.
Newstag’s new newsreel model, which it says is a world first, is to draw from the company’s ‘mobile-first’ news service platform, which is aimed at consumers and enables users to create their own personalized TV channel, or ‘tagstream,’ in seconds, organizing, consuming and sharing stories that they find relevant or interesting among their social networks using the latest web and mobile tech. All content comes from some of the world’s leading professional news producers, including AP, AFP and Bloomberg.
“Newstag isn’t a shallow ‘light agenda’ platform,” said Newstag co-founder Camilla Dahlin-Andersson (pictured, right) in a statement. “Users can explore breaking news topics in greater depth than ever before through personalizable tags, while news from multiple sources gives everyone the opportunity to consume stories from different angles, creating a more nuanced picture of the world.”
Newstag’s platform was shortlisted at the 2016 Content Innovation Awards hosted by Digital TV Europe and TBI at MIPCOM and is nominated for a TVB Award recognizing innovation and outstanding technical achivevement later in October. Earlier in 2016 it was a start-up of the year finalist at the MEG-awards and selected as one of the companies best positioned for growth in Asia at Asia Beat. In 2015 it won a bronze award for ‘Best News Website’ at the Asian Digital Media Awards jointly presented by WAN-IFRA and Google. It was also selected as a top international start-up by Mobile World Capital Barcelona in a contest to recognize the most innovative use of mobile technology in business. Newstag’s platform also won ‘Best Start-up’ at TVB Europe Awards.