ITV-owned Talpa Media has secured a deal to send its flagship talent format The Voice to Singapore and Malaysia.
The adapted version of the format will be produced by mm2 Entertainment, a wholly owned subsidiary of mm2 Asia. It is slated to air in Mandarin in 2017.
The deal marks the first time that a single version of the format will be produced for two territories.
Mm2 Entertainment, producer of hit movies such as the highly successful Ah Boys To Men franchise and online singing competition Hear Me Sing, will produce the Singapore/Malaysia version.
The Voice first aired in the Netherlands in 2010. The long-running format has since been developed into nearly 70 local productions and airs in more than 180 territories worldwide.
UK broadcaster ITV last year outbid the BBC to acquire the British format on a three-year term beginning in 2017. ITV also signed a three-season commitment for an ITV2 spin-off show, and a two-series contract for The Voice Kids.
Last May, ITV completed its £355 million (US$531.7 million) acquisition of Talpa Media.
“The Voice continues to prove its universal appeal, with the focus on positivity being the differentiating factor that speaks to audiences around the globe,” said Maarten Meijs, MD of Talpa Global, in a statement. “We’re incredibly proud that The Voice has reached yet another new territory and believe the format will be a fantastic hit in Singapore and Malaysia.”
“Given the strong historical and cultural bond between the two countries, the Singapore and Malaysia version is a great way to extend this iconic format to this part of the world,” added mm2 Asia CEO Melvin Ang. “Through the show, we’re also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms.”