Paris- and L.A-based producer-distributor Prime Entertainment Group has signed an exclusive, worldwide distribution deal with French equestrian-focused broadcaster-producer Equidia TV at this week’s MIPCOM market in Cannes.
The partnership includes 450 hours of high quality HD programs, plus all the upcoming productions of Equidia TV for the next three years.
Series included in the deal are travel series The Dartagnan’s 1000 km Ride (18 x 52 minutes); the discovery series The Ride of My Dreams (30 x 52 minutes), which travels to places like Iceland, Portugal and Andalousia; and Horse Passion World Tour (10 x 52 minutes), which explores the culture of horse racing all over the world, including South Africa, U.S.A., Sweden, Tasmania to Argentina.
Equidia focuses on travel, reality and discovery series related to the equestrian world in one way or another. The channel airs in multiple European markets, including France and Germany, as well as in Africa, producing more than 100 hours of fresh programming annually.
The deal sees Equidia TV join Prime Entertainment Group’s roster of broadcaster-producer partners, which includes My Sports Channels, My Wellness Channel, Mountain TV, Men’s Up TV, Theatre TV and Travel XP, a group that have helped the company enlarge its catalog with a large quantity of high quality content.
David Freydt, MD of Prime Entertainment Group, said in a statement that the company’s goal is to reach 6,000 hours of programming in its catalog by the end of 2016.
“We are currently thinking of more prime time content such as crime and investigation,” he said.