People/Biz

Prime Entertainment Group, Equida TV ink distribution deal

Paris- and L.A-based producer-distributor Prime Entertainment Group has signed an exclusive, worldwide distribution deal with French equestrian-focused broadcaster-producer Equidia TV at this week’s MIPCOM market in Cannes. The partnership includes 450 ...
October 21, 2016

Paris- and L.A-based producer-distributor Prime Entertainment Group has signed an exclusive, worldwide distribution deal with French equestrian-focused broadcaster-producer Equidia TV at this week’s MIPCOM market in Cannes.

The partnership includes 450 hours of high quality HD programs, plus all the upcoming productions of Equidia TV for the next three years.

Series included in the deal are travel series The Dartagnan’s 1000 km Ride (18 x 52 minutes); the discovery series The Ride of My Dreams (30 x 52 minutes), which travels to places like Iceland, Portugal and Andalousia; and Horse Passion World Tour (10 x 52 minutes), which explores the culture of horse racing all over the world, including South Africa, U.S.A., Sweden, Tasmania to Argentina.

Equidia focuses on travel, reality and discovery series related to the equestrian world in one way or another. The channel airs in multiple European markets, including France and Germany, as well as in Africa, producing more than 100 hours of fresh programming annually.

The deal sees Equidia TV join Prime Entertainment Group’s roster of broadcaster-producer partners, which includes My Sports Channels, My Wellness Channel, Mountain TV, Men’s Up TV, Theatre TV and Travel XP, a group that have helped the company enlarge its catalog with a large quantity of high quality content.

David Freydt, MD of Prime Entertainment Group, said in a statement that the company’s goal is to reach 6,000 hours of programming in its catalog by the end of 2016.

“We are currently thinking of more prime time content such as crime and investigation,” he said.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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