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Nat Geo’s ambitious “Before The Flood” release

National Geographic will premiere the Leonardo DiCaprio-led documentary feature film Before The Flood commercial-free across digital and streaming platforms around the world this Sunday in a bid to get the film ...
October 24, 2016

National Geographic will premiere the Leonardo DiCaprio-led documentary feature film Before The Flood commercial-free across digital and streaming platforms around the world this Sunday in a bid to get the film in front of a wide audience in advance of the U.S. presidential election, the network has confirmed.

Calling the release strategy “unprecedented”, Nat Geo will make the film, which is produced and directed by Academy Award-winning filmmaker Fisher Stevens alongside DiCaprio, widely available beginning on the same day as the films’ global TV premiere Oct. 30 at 9 p.m. ET/8 p.m. CT on National Geographic channels in 171 countries and 45 languages.

“This unprecedented release across digital and streaming platforms is not only a first for our network, but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it. We are committed to ensuring as many people as possible see this film as we head into U.S. elections,” said Courtney Monroe, CEO, National Geographic Global Networks in a statement.

Before The Flood will be available for free across a record number of digital and social platforms for seven days, from Oct 30 through Nov. 6, including Natgeotv.com, VOD through MVPD set-top boxes, MVPD sites and apps, Nat Geo TV apps (iPhone, iPad and Apple TV, Roku, Android phones, Xbox One and 360, Samsung Connected TVs), iTunes, Hulu, YouTUbe, Facebook, Twitter, Amazon, Sony PlayStation and GooglePlay.

At the end of the film, viewers will also get a sneak peek at global event series Mars, from executive producers Brian Grazer and Ron Howard, which tells the story of mankind’s quest to colonize the titular planet. It’s set to premiere globally on Nov. 13, and Nov. 14 in the U.S.

Before The Flood, along with Emmy Award-winning docuseries Years of Living Dangerously, will kick off Earth Week, a week of programming dedicated to building awareness around the issues of climate change, starting on Oct. 30 on National Geographic Channel. It was previously screened at the Toronto International Film Festival, where it had its global premiere, the London Film Festival and Hamptons International Film Festival. It was also recently screened at the White House as part of the South by South Lawn event on Oct. 3 and at the United Nations on Oct. 20.

 

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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