National Geographic Partners has appointed Rachel Webber as EVP of digital product, tasking her with leading its burgeoning digital business. She will officially step into the role on Nov. 14, reporting to Declan Moore, CEO of the media co.
In her role as EVP of digital product, a newly created position, Webber (pictured) will oversee the development of digital products and experiences across owned and partner platforms, driving user growth, engagement and monetization across digital properties, particularly mobile.
Prior to joining NatGeo, Webber was SVP with Fox Television Group, where she established the TV group’s brand partnerships’ business, built strategic partnerships with social platforms and expanded the monetization of the company’s franchises. She previously managed the Fox Networks’ Groups digitally focused corporate development initiatives and non-linear revenue growth strategy, guiding the company’s advertising technology and data solutions capabilities.
Before Fox, Webber served as VP of video and head of North America business development at Rovio Entertainment, the company behind the Angry Birds franchise, where she launched and led the company’s owned-and-operated digital video channel, and as an executive at Tumblr, where she was responsible for helping to develop its brand-driven revenue products and serving as an ambassador to partners in the entertainment industry.
In a separate announcement, NatGeo confirmed it’s also brought Jill Cress on board as its new chief marketing officer. Cress will report to National Geographic Channels CEO Courteney Monroe. She will oversee brand strategy and marketing for the entire NatGeo portfolio.