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“Latidos” takes top prize at Picture This!

Latidos, a film from Lucía Martínez, has won the grand prize at Sony Pictures Television Networks’ (SPT) Picture This! Festival for the Environment, a shorts competition that aims to highlight ...
October 26, 2016

Latidos, a film from Lucía Martínez, has won the grand prize at Sony Pictures Television Networks’ (SPT) Picture This! Festival for the Environment, a shorts competition that aims to highlight stories of hope and success in maintaining and preserving the environment. The film was selected from a group of finalists from seven different regions from around the world. Martínez was the Iberian regional finalist.

Latidos is an animated docu-short that focuses on small, everyday choices that people can make to lead to a more environmentally sustainable world, with each tip called a “Latidos” or a “heartbeat.” It claimed the festival’s top prize, which included US$5,000 and a Sony 4K package consisting of a 55-inch 4K TV and a Sony Alpha a6300 mirrorless camera, at the culmination of an all-day event held on the Sony Pictures Studios Lot, which included a screening of the seven shorts. They were then judged by a panel consisting of: Andy Kaplan, president of worldwide networks, SPT; Kim Rozenfeld, EVP of current programming, SPT; Nancy Tate, EVP of worldwide creative content publicity, SPT; Simon Mainwaring, branding consultant; and Maurizio Vitale, SVP of networks marketing, SPT.

“When we created this festival we hoped to find someone who could bring their story of a sustainable world to life,” said Kaplan in a statement. “We felt that Latidos really embodied the hopeful and proactive message of the Picture This! campaign. We believe it will motivate others to make simple, everyday choices to improve our environment.”

Finalists in each territory were chosen by a regional board of experts and dignitaries from their respective countries. Each finalist was picked for the power of their storytelling and their embodiment of the campaign.

Additional finalists included:

  • Alexander Kuchaev, Russia regional finalist;
  • Alfred Matshebelele, South Africa regional finalist;
  • Carina-Maria Toma, Central Europe regional finalist;
  • Grant Fergus, United Kingdon regional finalist;
  • Jose Santiago Aguirre, Latin America regional finalist;
  • Lien Anh Ho, Asia regional finalist

 

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