All3Media-owned indie Studio Lambert has expanded into the shiny floor entertainment genre with the launch of a new prodco helmed by former Twofour head of entertainment Cat Lawson.
Lawson (pictured) has been appointed as creative director of Glitterbox, reporting into Studio Lambert chief executive Stephen Lambert. The new label will have its own development team but will also work alongside Studio Lambert’s existing development staff and its creative director Tim Harcourt.
Studio Lambert made its first foray into the world of shiny floor entertainment with the broadcast of Channel 4′s studio dating series Naked Attraction.
“We’ve been developing some big new studio entertainment ideas recently and now we have Cat (Lawson) on board, we’re looking forward to honing them with her and taking them out to market,” said Lambert in a statement.
In the U.S., Glitterbox formats will be produced by Studio Lambert’s Los Angeles office, which is run by its president Greg Goldman, in association with the All3Media America production team.
As Twofour’s head of entertainment, Lawson served as an executive producer on ITV’s highly anticipated This Time Next Year, ITV2′s Dating in the Dark and Channel 4′s The Jump. She has also series produced The X Factor, Celebrity Big Brother, The Million Pound Drop and Who Wants to be a Millionaire?.
“I have been wanting to run my own operation for some time now and working with the Studio Lambert team is very attractive because of their great track record in creating UK formats and then making them into hits on US television,” added Lawson.