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Wildscreen expands to China

The Wildscreen Festival, the Bristol, UK-based event that celebrates wildlife and environmental film and TV, is expanding to China. The first Wildscreen China event took place Oct. 28-30 in Beijing, featuring public ...
October 28, 2016

The Wildscreen Festival, the Bristol, UK-based event that celebrates wildlife and environmental film and TV, is expanding to China.

The first Wildscreen China event took place Oct. 28-30 in Beijing, featuring public screenings of over 15 Wildscreen Panda Award-winning and nominated productions. Wildscreen’s Panda Awards, which are given out biennially to honor outstanding achievement in the craft of natural world filmmaking and storytelling, have come to be known as the “Green Oscars.”

Films screened at Wildscreen China include Oxford Scientific Films’ Animal Odd CouplesHebrides: Islands on the Edge, produced by Maramedia with Otter Films, and Icon Films’ River Monsters – Demon Fish. 

An “Interactive Nature Zone” designed to engage audiences with the natural world using all five senses helped to support the screening program in Beijing. It included: talks and photography exhibitions featuring Chinese wildlife filmmakers and photographers such as Dong Lei, Huang Yifeng and Wu Lixin; short films provided by conservation organizations such as WildAid, WWF, IFAW and Conservation International; VR experiences; projections; nature listening stations; and educational and craft activities for children.

According to Lucie Muir, CEO of Wildscreen (pictured), the charity behind the Wildscreen Festival, Wildscreen China affords the organization the opportunity to help increase the visibility of natural history films and TV programming in the country, and engage vast audiences who can make a real difference in some of the world’s most important conservation areas.

“This year the festival in China is very much targeted at a public audience and giving them the opportunity to see some of the amazing natural history content Wildscreen’s community has created over the past few years,” Muir told realscreen. “Looking to the future, our ambition is to not only deliver public screenings but to also nurture natural world storytelling within China through a series of industry-led events.”

Wildscreen China was delivered in partnership with Earthland and one of China’s pioneering wildlife photographers and founder of Wild China Film, Xi Zhinong. It was also supported by the British Embassy, WildAid and WWF China.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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