Millennial-focused online entertainment platform Edgetv is set to debut the first of its “Team Edgetv” original series with Instagram-influenced ultimate ski series Seeking Nirvana. Edgetv created and produced the docuseries along with four backcountry skiers discovered through their growing presence on the social media platform.
Seeking Nirvana is an original and collaborative endeavor between Edgetv and Instagram influencers Riley Leboe, Joe Schuster, Mike Henitiuk and Matt Margetts, who all left their hometowns in their 20s to ski the Canadian Rockies and document the experience. According to Edgetv, they have over 40,000 Instagram followers between them. The four-episode series follows the group as they embark on a journey of big mountain skiing, travelling throughout British Columbia and South America in 2016. So far, episodes of the series have screened at Banff Mountain Film Fest and Freshtival in Calgary, Canada.
“Finding unique individuals and showcasing what they do is at the center of Edgetv,” said Edgetv chief content officer and executive producer Lloyd Bryan Molander in a statement.
Edgetv, he added, coordinated all aspects of the production, from the original storytelling concepts to securing the required sponsorship support, and plans on pursuing further projects with the four skiers.
Seeking Nirvana is available on Edgetv, both online ad on its OTT Free network, distributed by Roku and Amazon Fire.