Irwin Entertainment exec Danielle Abrams has joined California-based producer-distributor GRB Entertainment as VP of content development.
Abrams (pictured) will work with executive VP of development Erin Cristall, to whom she will report, to develop programming across all genres of non-fiction, including lifestyle, docureality and competition series.
The people move is the latest for GRB, which recently saw Marielle Zuccarelli return to the firm following a four-year absence, and the elevation of Michael Branton to executive VP of branded entertainment.
Most recently, Abrams served as director of development at LA-based prodco Irwin Entertainment, where she managed such live specials as New Year’s Eve with Carson Daly and The Red Nose Day Special, both for U.S. broadcaster NBC.
Prior to this, she held the title of director of development at Asylum Entertainment, working across a host of series for networks that included Discovery, MTV, History, Oxygen and WE tv.
Cristall, meanwhile, boarded the Intervention producer in March to oversee the firm’s creative output. She previously served as senior VP of development at Bunim/Murray Productions with credits include Lifetime’s Project Runway All-Stars and Oxygen’s Best Ink.
“With buyers looking for noisy programming that can resonate and break through, Danielle’s robust background, coupled with her taste and instinct for disruptive content, make her a great asset to the GRB team,” said Cristall in a statement.