The duo has launched Expectation Entertainment, as first revealed by UK trade Broadcast, following months of speculation that the veteran television executives would team to work together.
London-headquartered law firm Olswang is assisting Hincks and Fincham with the launch.
The announcement follows news earlier this year that Hincks had exited his post as president to pursue a new adventure after 17 years with Endemol Shine Group.
“It’s very important for me that I leave this brilliantly all-consuming job first before I consider what the next challenge might be,” Hincks said in a statement at the time. “Following my last day in the office in March, I’ll take the time to consider the future and to get ’round to doing all the things I haven’t had time to do, like remembering my children’s names, for example.”
After boarding Endemol in 1999, Hincks would go on to hold a number of senior management titles at the company’s UK outfit – from creative director to chief creative officer – before being named as Endemol UK CEO in 2008, when he also joined the international and creative boards of Endemol Group.
Seven days later, on Jan. 18, Fincham revealed that he too would be stepping down from ITV after spending nearly eight years as director of television. His commissions include dramas Downton Abbey and Broadchurch, along with the factual series Long Lost Family and Paul O’Grady: For the Love of Dogs, as well as The Only Way Is Essex and Celebrity Juice.