Indie film distributor The Film Collaborative has established Collaborative Releasing, a distribution initiative that combines film sales and licensing with a hybrid release plan.
It will initially focus on documentaries, with the Los Angeles-based non-profit’s founder Orly Ravid acting as sales agent to represent films to buyers for either all rights or split-rights deals. Distribution will be planned concurrently, ahead of a festival or market premiere, with TFC and filmmakers working out a hybrid plan incorporating the initiative’s network of partners.
TFC will handle festival distribution, as well as U.S. and Canadian theatrical distribution should those rights not be licensed elsewhere.
Filmmakers will choose which partners they want to work with and vice versa.
Collaborative’s partners include Alexander Street, Collective Eye Films, Film Sprout, Gravitas Ventures, Kanopy, Outcast Films, Passion River, Wendy Bernfeld’s consultancy Rights Stuff, ro*co films educational and ro*co films international, Tugg, and consultant Jon Reiss.
Other partners in the area of publicity and social media will be added soon. Physical media, home video, airline licensing and additional foreign sales will be addressed separately.
“Often, filmmakers are thrust into a film market, fielding sales offers without a real back-up plan,” the company said in a statement. “The purpose of this initiative is to ensure that nothing gets overlooked; it allows TFC to handle the areas of distribution it does best, while facilitating distribution with top-notch service providers in other categories of distribution, such as international sales, non-theatrical, educational, and worldwide digital distribution, as well as airlines licensing, merchandising and DIY.”