Discovery Communications has appointed established digital executive and virtual reality advisor Rebecca Howard as senior VP of emerging platforms and partnerships.
Based out of the company’s Los Angeles offices, Howard (pictured) will lead the strategy, programming and production efforts for the conglomerate’s Discovery VR brand, while also driving social initiatives and new partnerships. She reports to Karen Leever, executive VP and GM of Discovery Digital Media.
Howard has most recently served as a strategic VR advisor for a number of digital-focused companies, including Discovery.
Prior to this, she was GM of video at The New York Times where she was charged with developing video content across all platforms, overseeing content strategy, branding, marketing and distribution. Howard also played a key role in launching the Emmy-nominated Times Video and New York Times VR platforms. Previously, she held the title of head of development at AOL/Huffington Post Media Group and VP of production at Fox Digital Studios at 20th Century Fox.
Launched in August 2015, Discovery VR has grown to include more than 130 immersive experiences and surpassed two million downloads and reaches north of 100 million views across platforms.
“Discovery has a steadfast commitment to continually finding new, innovative ways to engage audiences, and as first movers in virtual reality, I’m looking forward to working across the company’s award-winning portfolio to drive this mission forward as new innovative mediums like VR are rapidly changing the media landscape,” said Howard in a statement.