NBCUniversal-owned cabler Oxygen has added projects from Monami Enteratinment, Wilshire Studios and A. Smith & Co. to its development slate
The three series are based from social media trends and influencers and aimed at multicultural millennial women.
Social Girls (working title), from Love & Hip Hop producer Mona Scott-Young‘s Monami Enteratinment, follows so-called “selfie queens” and their friends as they use social media to stoke their own celebrity and fame. Eastern is producing, with Toby Barraud, Stefan Springman and Mala Chapple serving as exec producers alongside Scott-Young (pictured).
Meanwhile, Wilshire Studios and New Birch Productions are developing Review Rage (working title). The comedic show gives online reviewers and business owners the chance to vent their frustrations through reenactments depicting both sides “catastrophic manicures” and “horribly awkward waxing appointments,” among other alleged customer service fails.
Diana Nguyen and Maris Berzins are exec producing for New Birch Productions with Aaron Kaplan and Sean Perrone also serving as EPs.
Finally, A. Smith & Co.’s newly launched doc division is behind Love to Hate (working title), an hour-long anthology series that profiles celebs such as Justin Bieber, Lindsay Lohan and Amanda Bynes who manage to soldier on despite backlash, legal drama and negative public opinion.