Unscripted

Amazon says “The Grand Tour” breaks viewership record

Amazon says the Jeremy Clarkson series The Grand Tour is the biggest show to premiere on Prime Video, but has not confirmed viewership numbers. In a statement, the e-commerce giant said ...
November 22, 2016

Amazon says the Jeremy Clarkson series The Grand Tour is the biggest show to premiere on Prime Video, but has not confirmed viewership numbers.

In a statement, the e-commerce giant said “millions” of members tuned in to its streaming service, making the automotive travel series’ debut episode more watched than previous number one show, The Man In High Castle.

After months of hype, the series starring former Top Gear hosts Jeremy Clarkson, James May and Richard Hammond premiered on Nov. 18 in the United States, UK, Austria, Germany and Japan.

The streaming service is plotting its long-awaited global roll-out in more than 200 countries in December off the back of the show. Episodes will continue to air over the next 11 weeks.

Last week, Netflix chief Ted Sarandos claimed that Amazon paid around US$250 million for the show in an interview with UK newspaper The Telegraph, calling the previously reported asking price of $160 million “an under-reported number.”

Clarkson previously hosted the global hit Top Gear for the BBC but was dropped by the British pubcaster following an assault on a producer.

Production on The Grand Tour began in February in locations across the globe, with pre-recorded segments filmed in front of a live studio audience housed within a giant tent. Clarkson, Hammond and May have committed to three seasons of the show, which is produced by Top Gear exec producer Andy Wilman.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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