As president of international development, digital and Discovery Nordics, Lang’s expanded role will now see him responsible for leading the overall business of the Nordic region consisting of Norway, Sweden, Denmark and Finland, representing some of Discovery’s largest channel portfolios outside of the U.S. He will continue to report to Jean-Briac Perrette in the new role.
In addition, Lang will continue to lead DNI’s corporate development and digital efforts outside of America, reporting to Bruce Campbell, chief development, distribution and legal officer, in this capacity.
Since joining Discovery’s London office in April, Lang led the negotiations in securing a long-term partnership with Major League Baseball’s live-streaming platform BAMTech to launch the service in Europe, with Discovery’s sports channel group Eurosport as its first client. He has also played a key role in developing the overall strategy for Eurosport Digital’s direct to consumer business.
Lang serves as a board member of BAMTech, All3Media and Formula E as a Discovery representative.
Prior to Discovery, Lang served as president of Lang Media Group, an advisory and sponsor equity firm, Lang most notably helped the California-based FilmTrack, a rights management software company, raise US$30 million in capital, while overseeing the sale of exhibition basketball team the Harlem Globetrotters and video game developer Foundation 9.
Earlier, he worked in a number of executive roles including CEO of Miramax, where he secured licensing deals with international TV and digital buyers; and executive VP of business development at Fox Entertainment, where he helped to launch SVOD platform Hulu and acquire the social networking platform MySpace. He also served in corporate and operating roles at The Walt Disney Company.
“In a little over six months, Mike has delivered tremendous value to our business, such as our ground-breaking BAMTech Europe partnership with Major League Baseball Advanced Media,” said David Zaslav, president and CEO of Discovery Communications, in a statement. “He is a visionary and strategic leader, who will build on these strengths and unlock new opportunities for our Nordic business.”