Netherlands-based Talpa Media has sent its talent competition format The Next Boy/Girl Band to Indonesia’s Global TV.
The acquisition marks the second Asian territory to pick up the series since October’s MIPCOM market in the French Riviera, with others currently negotiating for the formats rights, according to the Hilversum-headquartered production outfit.
The competition format (pictured) features two top record labels battling one another to build the next pop band phenomenon. Challenges will pit contestants through a variety of challenges including style makeovers and dancing contests before proving that they can sing.
Both record labels will continue looking for the brightest talent until the last moment, ensuring that contestants are never safe.
“We’re thrilled that The Next Boy/Girl Band’s innovative structure appeals to so many Asian countries, and are looking forward to rolling out the format to other territories globally,” Talpa Global MD Maarten Meijs said in a statement. “Offering a unique multi-channel experience, we’re able to turn viewers into fans and attract those hard-to-reach millennials.”