People/Biz

Pact UK to axe MIP booths, refocus export strategy

UK independent producers’ association Pact is to terminate its UK Indies Pavilion at the forthcoming Reed Midem-owned MIP events in an effort to refocus its export strategy. The restructuring will aim ...
November 25, 2016

UK independent producers’ association Pact is to terminate its UK Indies Pavilion at the forthcoming Reed Midem-owned MIP events in an effort to refocus its export strategy.

The restructuring will aim to help members make the most of existing and emerging international opportunities. By re-shifting its focus to emerging markets, the trade body will look to help its members get closer to global buyers, according to Dawn McCarthy-Simpson, Pact’s head of international development.

Pact is currently working on its renewed focus for the international marketplace and is expected to roll it out early in the new year, “but we will be focusing on emerging markets which are more difficult for companies to access, such as China, South America, etc.,” McCarthy-Simpson told realscreen.

“As we move from the EU single market, I’m conscious that we need to ramp up activities in these territories,” she added. “I’m keen to concentrate on more bespoke overseas missions for our members, which will enable us to be engaged more meaningfully with broadcasters and networks.”

As a result of these changes, the organization’s board has opted to cancel its UK Indies Pavilion at the MIPCOM and MIPTV buyers’ markets in Cannes, previously costing Pact more than £250,000 (US$311,350) per year.

The booth had been open to both Pact and non-Pact members, the latter of which made up 70% of the delegation at October’s MIPCOM event.

“We believe this is because our members are much more experienced and either have their own stands, are able to work the market without support, or they leave this to their distributors,” McCarthy-Simpson said in an email sent to Pact members.

British indies that set up shop at the Pact booth in October included Blink TV, Sundog Pictures, Darrall Macqueen, and Waddell Media, alongside such sales agents as Dogwoof, Jetpack Distribution and Drive, the production-funding and distribution agency led by Lilla Hurst and Ben Barrett.

Pact will continue to have a significant delegation presence at Realscreen Summit, which runs in Washington, DC from Jan. 23 to 26.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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