People/Biz

Pact UK to axe MIP booths, refocus export strategy

UK independent producers’ association Pact is to terminate its UK Indies Pavilion at the forthcoming Reed Midem-owned MIP events in an effort to refocus its export strategy. The restructuring will aim ...
November 25, 2016

UK independent producers’ association Pact is to terminate its UK Indies Pavilion at the forthcoming Reed Midem-owned MIP events in an effort to refocus its export strategy.

The restructuring will aim to help members make the most of existing and emerging international opportunities. By re-shifting its focus to emerging markets, the trade body will look to help its members get closer to global buyers, according to Dawn McCarthy-Simpson, Pact’s head of international development.

Pact is currently working on its renewed focus for the international marketplace and is expected to roll it out early in the new year, “but we will be focusing on emerging markets which are more difficult for companies to access, such as China, South America, etc.,” McCarthy-Simpson told realscreen.

“As we move from the EU single market, I’m conscious that we need to ramp up activities in these territories,” she added. “I’m keen to concentrate on more bespoke overseas missions for our members, which will enable us to be engaged more meaningfully with broadcasters and networks.”

As a result of these changes, the organization’s board has opted to cancel its UK Indies Pavilion at the MIPCOM and MIPTV buyers’ markets in Cannes, previously costing Pact more than £250,000 (US$311,350) per year.

The booth had been open to both Pact and non-Pact members, the latter of which made up 70% of the delegation at October’s MIPCOM event.

“We believe this is because our members are much more experienced and either have their own stands, are able to work the market without support, or they leave this to their distributors,” McCarthy-Simpson said in an email sent to Pact members.

British indies that set up shop at the Pact booth in October included Blink TV, Sundog Pictures, Darrall Macqueen, and Waddell Media, alongside such sales agents as Dogwoof, Jetpack Distribution and Drive, the production-funding and distribution agency led by Lilla Hurst and Ben Barrett.

Pact will continue to have a significant delegation presence at Realscreen Summit, which runs in Washington, DC from Jan. 23 to 26.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search