Formats

Tiny Riot!, Zoomin.TV partner on boy band format

FremantleMedia-owned digital studio Tiny Riot! is teaming with Dutch media company Zoomin.TV on the online music format Continuum. The show brings together YouTube singers Sami, Sheffo, Joey and Jayden, who are from ...
November 30, 2016

FremantleMedia-owned digital studio Tiny Riot! is teaming with Dutch media company Zoomin.TV on the online music format Continuum.

The show brings together YouTube singers Sami, Sheffo, Joey and Jayden, who are from four different countries (the Netherlands, Italy, the U.S. and Australia, respectively) and have not previously met, to make pop music.

The online-only boy band then upload split-screen videos and ask fans to subscribe to their channel. Once they reach 400,000, they perform together in real life for the first time and begin producing content, including a weekly community video, a weekly music video and other event-based content. Collectively, they reach a total of 1.5 million fans online.

The target audience for the format is digitally savvy Generation Z – or viewers born after 1996.

Continuum brings together the format development strengths of FremantleMedia applied in a digital environment and the distribution and digital production power of Zoomin.TV,” said Tiny Riot! general manager Arthur Clement in a statement.

The series launches Dec. 1.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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