Unscripted

YouTube Red sings “Keys of Christmas”

YouTube is turning to the universal language of music to spice up its holiday programming. With a nod to the diversity of the Christmas experience worldwide, the online video company has ...
December 5, 2016

YouTube is turning to the universal language of music to spice up its holiday programming.

With a nod to the diversity of the Christmas experience worldwide, the online video company has commissioned a special show for YouTube Red subscribers that features a range of musical stars, among them Mariah Carey, Rudy Mancuso, DJ Khaled and Fifth Harmony.

The Keys of Christmas is being produced by Endemol Shine North America, Endemol Shine Beyond USA and Just Entertainment Studios. Grammy Award-winning music director Dave Meyers (Katy Perry, “Firework”; Rihanna, “Where have you Been”) is the show’s director. Carey serves as executive producer.

The decision to develop a music special points to the popularity of music videos on YouTube. It also demonstrates an effort by the company to create content aimed at both traditional viewers and digital natives.

Bonnie Pan, president, Endemol Shine Beyond USA, stated in a release, the show is aimed at developing a new format bringing together a host of traditional and new music celebrities.

In The Keys of Christmas, YouTuber Rudy Mancuso (over one million subscribers) discovers the spirit of Christmas through music, having been cut off from his digital lifeline (i.e. his phone). The special is Mancuso’s first lead role in a commissioned music special.

In his journey to capture the essence of Christmas, Mancuso takes viewers on a journey of original music composed by an assortment of musicians including Alex Aiono, Boyce Avenue, Nicky Jam, Bebe Rexha and Gregory Brothers. (There is also a cameo appearance by boxing legend Mike Tyson.)

The show will be available on YouTube Red on Dec. 19.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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